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FILM
INDUSTRY PR
For the film industry Craig has helped to get press and media
coverage for the films below.
THE
SIXTH SENSE
For video release of 'The Sixth Sense' Craig toured the
country giving media talks about how to develop the sixth sense.
The Sixth Sense had already had a great deal of exposure
in the past but talking about 'the sixth sense' in general provided
a new and interesting way of raising public awareness of the DVD
release. He also produced interactive 'psychic test' material
for the official website and briefed journalists about psychic
powers.
SLEEPING
BEAUTY
For the DVD release of Sleeping Beauty Craig produced articles
about dream interpretation targeted at teenage magazines such
as 'Sugar'. Craig has written a number of books about dreams -
a subject that editors are always keen to include in features.
HOUSE
ON HAUNTED HILL
'House on Haunted Hill' saw him ghost busting the spooks
in a stately home while accompanied by a tabloid reporter and
the caretaker. Craig was able to reveal information about ghostly
sightings and strange occurrences that were only known to the
caretakers and never published in a public forum. The story was
published in the Daily Star.
Read
Article
DARKNESS
FALLS
For the release of the movie 'Darkness Falls' Craig spent
the night in a haunted house with a journalist from the Sun Newspaper.
A seance was conducted to contact the ghosts and spirits in the
house which the owner believed included the spirit of the hanged
murderer Ruth Ellis.
Read
article.
THE
GIFT
The Gift is about a card-reading psychic woman (Cate Blanchett)
in a small redneck town gets caught up in the middle of a murder
mystery case in which her psychic readings reveal much about the
details of said killing. To promote the film we posed the question
'Do you have the Gift?' and spoke about our inherent psychic gifts
and of course mentioning the the movie. Radio and TV exposure.
Hear
Radio Snip
THE
OTHERS
The Others with Nicole Kidman. A servant has just started
work in their house and has to be taught all about the housewife's
tendencies. All doors must be locked. All curtains to be drawn.
This is for the benefit of her children who must be kept away
from daylight. In the darkness the family are plagued by unseen
forces. Craig helped to design a campaign around these themes
and spoke in the press, media and on TV about whether ordinary
people and children in particular have psychic gifts.
JEEPERS
CREEPERS
For the horror movie Jeepers Creepers Craig research stories
and spooky locations for press release and resulting newspaper
articles. He did an Interview with 'Metro' magazine and promoted
the DVD with a competition on the chat and community section of
his website. The chat room areas of the website attract a lot
of visitors and are a good place to offer your products as prizes.
OVERVIEW:
Other projects have included briefing the press about paranormal
phenomena, visiting haunted houses with a film crew or giving
clairvoyance
over the radio. The media take up of these campaigns have been
very encouraging.
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CORPORATE
PR:
Craig has also been commissioned by corporate organisations as
an attraction for product launches and subsequent PR campaigns.
Commissions have included:
SUPERDRUG
plc
For
the UK High Street group of stores SUPERDRUG Craig works with
the annual product launch for new cosmetics for KOLOR COSMETICS
He demonstrates by means of clairvoyance how the colours we wear
and use for make-up relate to the moods reflected in the colours
of the aura. This campaign attracted a lot of press interest and
has now become an annual event. A
big hit with the visiting journalists, Craig been booked for the
last four years to give psychic aura readings at Superdrug's product
launches.
Press
Release example
TOP SHOP
For
the High Street Fashion chain Top Shop Craig helped to host a
fashion show in Oxford Street London. He gave members of the public
aura readings and based upon the colours he saw suggested suitable
colours to wear that match the models spiritual nature. The event
was held on stage with tie in with Top Shops radio network and
press advertising.
LEARN
DIRECT
For
the Government training incentive 'Learn Direct' Craig participated
in a national campaign of radio, TV and press interviews to encourage
people to take up training opportunities. He wrote the press releases
and was one of the main spokesman for this successful project.
The theme of the PR campaign centred around the meaning of dreams
with particular reference to dreams relating to career and work.
Craig has written a number of best selling books about dreams.
B&Q
DIY SUPERSTORES
For
B&Q Craig wrote a series of spiritual quotations about Gardens
and in particular Window Boxes as part of B&Q's advertising
material. The agency wanted to add weight to their contention
that if more people had a garden/window box, there would be numerous
personal and collective benefits.
TESCO
STORES
For
the Tesco's magazine Craig wrote about Pet Palmistry to encourage
sales of their pet food range. The Pet Palmistry theme was also
taken up by DIRECT LINE INSURANCE as part of a campaign
and also for the computer game launch of ROVER.
TELEVISION
PROGRAMMING PR:
Sci-fi
CHANNEL
For
the Sci-fi Channel Craig hosted 15 radio programmes to talk about
his psychic powers and the new psychic detective programme called
'Dead Zone'. The president wrote: "Your work helped SCI
Fi achieve great ratings success. We came in 4th out of all channels
beating E4, UK Gold and anyone else you can think of."
TELEVISION
RESEARCH
Craig keeps list of psychics, astrologers and
people with unusual stories to tell. We have an extensive database
of stories and can advertise your programme on our websites and
chat rooms for the information or contacts you need.
NATIONAL
GEOGRAPHIC CHANNEL(USA)
For the National Geographic Channel Craig helped to source psychic
pets for a programme being made with Rupert Shelldrake. He was
able to provide stories from the thousands that have come in to
his websites, place advertisements on the site Message Boards
and contacted police dog handlers and zookeepers in the UK.
NEWSPAPER
COLUMNS
Craig
has written articles and features for most of the UK Newspapers
and magazines. His psychic columns and articles have also been
commissioned by newspapers from around the world including South
Africa, Australia, New Zealand, USA, Latvia, Belgium, and France.
More about psychic
columns here
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